About Us
Our Story
Welcome Home Management Inc. was built on a foundation of firsthand experience and a lifelong passion for property management. Our founder, Kate, grew up immersed in the industry, spending her formative years alongside her parents, who owned and operated an apartment complex. From selecting paint colors and window treatments to choosing appliances, Kate developed an intuitive understanding of what it takes to maintain and care for a property. She began managing that complex in 2002, and from that moment, her property management career was set in motion.
Driven by a vision to build a family business alongside her husband and son, Kate pursued her broker's license and took the bold step of going independent. In 2021, Welcome Home Management Inc. was officially incorporated. Shortly after, Kate connected with Roberta Thomas, owner of ShellCrossLee Real Estate, a trusted Bay Area real estate institution established in 1974 and based in Hayward, CA. Recognizing a shared vision and an equal commitment to client care, Roberta chose Kate as the right person to carry her legacy forward. Roberta transitioned into a well-earned retirement, and in 2022, the business was acquired, rebranded, and fully incorporated into Welcome Home Management Inc.
Today, our team brings over 65 years of combined experience in property management and real estate services to every client relationship.
Our Mission
To provide high-quality, reliable property management services that protect our clients' investments, support positive tenant relationships, and deliver peace of mind through expert guidance, proactive communication, and consistent execution.
Our Vision
We are committed to redefining property management across the Bay Area by delivering exceptional service, trusted expertise, and long-term value for property owners and tenants, becoming their most relied-upon partner for all real estate needs.
Our Values
At Welcome Home Management Inc., our values guide how we work with clients, tenants, and one another. These principles shape every decision we make and reflect our unwavering commitment to excellence: Collaboration, Diligence, Communication, Service Excellence, Accountability, and Integrity.
The Personal Touch
In an era defined by automation and artificial intelligence, we believe that human connection matters more than ever. At Welcome Home Management Inc., we are intentional about ensuring that neither our property owners nor our tenants ever feel like just a number. We know our clients by name, and they know us. While we leverage AI and technology to maximize operational efficiency and simplify routine tasks, we never lose sight of the relationships at the heart of everything we do. That personal touch is not an afterthought; it is our standard.
Meet our Team
Kate Halfon
Broker/Owner
DRE# 02059168
Jasmine Naro
Senior Property Manager
DRE# 02082681
Alex Halfon
Assistant Property Manager
Hanz Ablaza
Accounting Manager
Mariana Barrenechea
Assistant Property Manager
Valeria Gutierrez
Assistant Property Manager
